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Ready, Set, Play with SM Beauty

Beauty products are meant to make us feel good about ourselves. For most ladies, it’s like toys that we should be allowed to play with. After all, you’ll never know what will work until you try it, right? Whether you’re a pro or a budding makeup enthusiast, finding that perfect go-to place, where you can discover all kinds of makeup and beauty products, is the best type of playground!

This year, SM Beauty welcomes you to your beauty playground where you can discover, experience and play with the widest range of beauty products, and services under one beauty hall.

Discover and learn about the newest makeup collections and trendiest makeup styles and techniques from hundreds of beauty brands. Get your A game on as well with special experiential beauty services like skin analyzers, hair color bar, brow grooming, mask bars and a lot more.

It’s time you master the DIY makeup game to bring to life your feed goals – don’t be afraid to try on products and play with different looks that might look good on you! Our beauty associates will be at your service in all SM Beauty branches, ready to aid you in trying, swatching, and testing away! Definitely no more reason to feel intimidated to try out makeup products. This is your time to swipe on your favorite shades and see which one works best for you!

Tag your girlfriends along and explore your very own playground freely with some of our best- loved beauty brands:

  • Premium Cosmetics: Clinique, Bobbi Brown, Khiels, Estee Lauder, MAC, Benefit, and Shiseido

  • Masstige and widely popular Cosmetic brands: Maybelline, L’Oreal, BYS, Happy Skin, , BLK, In2It, Max Factor, Covergirl, Sleek, Pop Beauty, Revlon, Clio, Jordana,

  • Burt’s Bees, Ever Bilena, Bell Cosmetics and Lock makeup from Korea

  • Top Skin brands Avene, Biorderma, Sebamed, Olay and Pond’s, Glam Glow, Marula Oil, and Fillerina

  • Complete your look with fragrance brands Ralph Lauren, Giorgio Armani, Versace and Bvlgari

Share your beauty playground experience with us using the hashtag #SMBeautyPlayground and follow SM Beauty’s Facebook page at and Instagram @smbeautyph. Ready, Set, Play with SM Beauty!

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