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Pure Beauty x Watsons Philippines Urban Shield Line: Going Beyond Limits with Nature’s Best Barrier

It can be quite a challenge to take great care of your skin when you’re a Filipina on the go. Up to 98% of us are exposed to and are affected by the city’s harmful elements and heavy pollution on a daily basis. Whether you’re on your way to work or running around the city for errands, you’re constantly exposed to dirt, grime, sweat, and sun damage. These irritants can stress out your skin, causing it to look dull and tired. Dust trapped in sweaty pores can cause you to break out and the harsh rays from the sun can cause oxidative damage, which result to your skin losing these protective cells that keep it looking young, fresh, soft, and supple.

It is never too early to start thinking of ways to protect your skin. The best way to do so is by using products that can really nourish and protect from the inside out, before the worst damage happens.

It is for these reasons that Watsons Philippines is so excited to announce the launch of a new product line that will be every Filipina’s best skin care regimen. The Pure Beauty innovative Urban Shield Line is a very special anti-pollution range of products that is the first of its kind in the country. Inspired by nature and infused with the gloriously antioxidant powers of pomegranate, it is a line perfected by science to become your skin’s most potent shield against skin-damaging elements.

The Pure Beauty Urban Shield line is the brainchild of renowned Korean dermatologist, Dr. Seong J. Kim. Nine out of ten women, who tried this line at panel testing, claimed that their skin was more supple and hydrated after switching to this regimen. Imagine stepping out into the intense heat with three umbrellas to shield you from sun damage. Dr. Kim explains that this is what the three-level protection that Urban Shield offers- one layer having fermented pomegranate fruit extracts and other plant extracts with high antioxidant content, another having patented IBRs ® with anti-pollution and natural skin defense properties, and the final layer having ultra-shielding agents, Galactomyces Fermented Filtrate and Phyto-Placenta, which make the range the best of its kind.

Pure Beauty Urban Shield is composed of the following products:

  1. Makeup Remover Cleansing Wipes

  2. Clarifying Foaming Cleaner

  3. Clarifying Toner

  4. Reviving Serum

  5. Reviving Eye Gel

  6. Protective Day Lotion

  7. Renewal Night Cream

  8. Recharging Mask

Packed with the power of all natural pomegranate extracts and Pure Beauty’s IBR ingredients which allow for deeper penetration through fermented natural ingredients, the Urban Shield line is an essential for girls-on-the-go. For the best protection against damaging pollution, which also helps revitalize your skin and repair dullness, be sure to choose Nature’s Best Barrier. Visit all Watsons and SM Beauty Stores nationwide for your Pure Beauty fix! For more updates.

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