• Total engagement increased exponentially, by 403 percent. Majority of which can be attributed to launching hype-worthy ambassadors (Kathryn and Min Bernardo).

• KOLs were able to create content that aligns with their lifestyle niche (Nico Bolzico and Solenn Heussaff, Kathryn and Tita Min – family, Nico Bolzico and Wil Dasovich– active lifestyle, Gary Valenciano – career milestones) while capturing brand messages.