OUR BEST WORKS
AOR BRANDS
LAZADA PHILIPPINES
• Current AOR (agency on record) for influencer marketing efforts since 2018.
• Lead agency for all major KOL initiatives — Double Digit campaigns, Lazada Run, Category-focused campaigns (LazBeauty, LazFashion, Choice, LazFlash Extra, etc.), and Business as Usual campaigns.
• Increased Lazada’s online presence by tapping KOLs across all tiers and
content categories.
• Championed e-fomo through creative executions of budol content by KOLs.
KEY ACHIEVEMENTS
SURE KA SA LAZADA (2021)
SILVER, BEST USE OF ADVOCATES, PR AWARDS 2022 SEA
CAMPAIGN HIGHLIGHTS
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Increased association score to trust by being the first mover in communicating trust on this scale
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Effective campaign message and positive social sentiment. Campaign ad "Legit Sa LazMall or get 2x your money back" scored above average in the advertising asset testing.
LAZBEAUTY 100 EXPERIMENTS (2023)
FINALIST, BEST PR CAMPAIGN: BEAUTY & WELLNESS, PR AWARDS 2024 SEA
CAMPAIGN HIGHLIGHTS
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Led in increase of social media mentions at 59% last October 20, 2023.
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Increased talkability among the Gen Z audience and generated organic social buzz of over 4.9M video views through a viral video from a member of the TikTok audience.