top of page
SUNRISE wt Logo.png

OUR BEST WORKS

AOR BRANDS

KEY ACHIEVEMENTS

SAMSUNG PHILIPPINES

• Recently awarded as the AOR (agency on record) for influencer marketing for the second consecutive year.


• Started with a few projects for Mobile Experience (MX) and Consumer Electronics (CE), and is now handling almost the entire catalog of products within Samsung including wearables, tablets, and listening devices, as well as different home appliances.


• Planned and executed KOL launch campaigns for flagship smartphones that have exceeded campaign targets and surpassed Samsung’s records.


• Mounted livestream shoots, out-of-town events, shoots with key endorsers/celebrities, social media roadblocks, and other KOL-led activations.

Samsung 1.1.png
Samsung 1.2.png
Samsung 1.3.png
SAMSUNG A54.jpg

SAMSUNG GALAXY A54 and A34 5G LAUNCH

CAMPAIGN HIGHLIGHTS

  • Activation of multi-tier KOLs with a consistent keymessage that trickled down from the hero endorsers to the micro influencers;

​

  • Integration of friendship as a central theme in thegenerated content to establish how the Galaxy A54

​

  • 5G and A34 5G keeps them connected to their peers.

​

  • Generated a variety of executions online and offline that highlighted the KOLs’ passion points and how the Galaxy A54 5G and A34 5G enables them to enjoy such.

SAMSUNG GALAXY Z FOLD5 and FLIP5 LAUNCH

FINALIST, BEST PR CAMPAIGN: ELECTRONICS & GADGETS, PR AWARDS 2024 SEA

CAMPAIGN HIGHLIGHTS

  • Addition of well-known endorsers to Team Galaxy who are remarkable in their fields to promote the aspirational aspect of the products and drive consumer interest.

​

  • Activation of a micro-KOL army to help our key messages reach the grassroots level with content rooted in their authenticity, niche expertise, and strong community ties.

​

  • Creation of a wide variety of executions in multiple channels including collaborations with a global fashion designer and emerging local talents.

bottom of page