OUR BEST WORKS
ALWAYS ON BRANDS
UNIVERSAL ROBINA CORPORATION
KEY ACHIEVEMENTS
• Current AOR (agency on record) for influencer marketing efforts since 2019
• Lead agency for all KOL initiatives — brand ambassadorship, seeding, digital PR campaigns, and IMCs
• Increased URC’s online presence by tapping KOLs across all tiers and content categories
• Championed e-fomo through creative executions of comedic skits and lifestyle vlogs by KOLs
URC: #AROMANAMNAM
Great Taste White
CAMPAIGN HIGHLIGHTS
• Most seeded KOLs who decided to post provided bonus cross-posting to other platforms.
• About 433 percent posting achievement, mostly driven by the bonus Instagram Reels and Stories
posted by the KOLs about their behind-the-scenes experience of the AromaVan shoot.
URC: SNACKTIME FAVORITES, ANYTIME ANYWHERE!
CAMPAIGN HIGHLIGHTS
• KOL content angle highlighted KOLs’ various activities (family bonding, working/studying, gaming,
traveling, etc.), which cater to different occasions and age groups.
• The use of comedic skits garnered the highest engagement for this campaign.
URC: PIATTOS FOUR CHEESE LAUNCH
CAMPAIGN HIGHLIGHTS
• Instagram users and followers of the KOLs validated the taste of the new product by giving their own
reviews through the comment section.
• Consumers were enticed to try the products since they are in “super-sized” packaging.
URC: CHARGE UP THE GOOD VIBES
Nissin Cup Noodles
CAMPAIGN HIGHLIGHTS
• Activating brand-fit KOLs not only generated quality posts but also reached the target audience
evident in positive sentiments.