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OUR BEST WORKS

ALWAYS ON BRANDS

WATSONS

KEY ACHIEVEMENTS

● Over the years, Spark It has helped Watsons strengthen their online presence by tapping multi-tier KOLs: from celebrities and macro influencers to micro and grassroot influencers.


● The agency helps Watsons as they continuously encourage sharing of real consumer POV and further enhance the online and offline shopping experience of their loyal consumers.

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WATSONS: ONLINE & OFFLINE CUSTOMER EXPERIENCE

CAMPAIGN HIGHLIGHTS

● Spearheaded in-store shopping parties and tapped KOLs across different regions to further strengthen brand preference.


● Launched Watsons’ biggest and 1,000th branch, “Watsons the Grand”, at SM North Edsa. Tapped KOLs from different lifestyle categories and to introduce and highlight in their social media posts in-store only experiences like:
     ○ What’s Seen On TikTok: features different products that are trending on TikTok
     ○ Online Exclusives Screen: allows in-store consumers to check out products via Watsons app if product is unavailable at the branch
     ○ Self-Checkout counter


● Launched different campaigns that highlight a variety of Watsons special deals and promotions that consumers may avail via Watsons app or at any Watsons store.

WATSONS: SWITCH AND SAVE

In-Store Shopping Parties

CAMPAIGN HIGHLIGHTS

  • To promote Watsons’ wide variety of products, the agency tapped KOLs across different regions and orchestrated in-store shopping.

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  • KOLs were able to highlight different deals, bundles, and special promotions that their audience should not miss out on. This execution helped build brand preference as KOLs’ ensured to highlight that Watsons has everything - no matter the beauty, health, or wellness preferences of each individual.

NATURALS BY WATSONS

Sustainability

KEY ACHIEVEMENTS

  • The agency tapped KOLs whose personalities align with the brand’s advocacy. They were able to effectively convey the brand’s messaging and encourage their audience to make smarter choices, especially when it comes to their beauty essentials.

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  • This campaign started a movement from KOLs down to real consumers as the brand continues to expand their refillable stations and strives to make this conveniently accessible to everyone.

WATSONS RACE FOR WELLNESS

Health and Wellness

CAMPAIGN HIGHLIGHTS

  • The agency tapped multi-tier KOLs who are beauty and fitness enthusiasts to strengthen the market’s awareness.

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  • KOLs were able to build anticipation for both fun run events as there were thousands of participants - all excited to experience the Race for Wellness. Watsons KOLs as well as their audience are now looking forward to the next wellness race.

WATSONS PLAYLIST

Watsons Membership